The Lean Startup

About This Book

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on validated learning, rapid scientific experimentation, and a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want.

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

What You'll Learn

• How to apply the validated learning process to test your vision continuously
• The Build-Measure-Learn feedback loop and how to implement it effectively
• Why traditional accounting doesn't work for startups and what to measure instead
• How to decide whether to pivot or persevere in your business strategy
• Methods for achieving sustainable growth through innovation accounting
• Real-world case studies from successful startups and established companies

Why This Book Matters

The Lean Startup has become essential reading for entrepreneurs, business leaders, and anyone involved in bringing new products to market. The methodology has been adopted by companies ranging from tiny startups to Fortune 500 corporations, from nonprofits to government agencies.

Eric Ries' practical and actionable framework provides a scientific approach to creating and managing successful startups in an age when companies need to innovate more than ever. Whether you're launching a tech startup, introducing a new product line at an established company, or building a social enterprise, this book will help you navigate uncertainty and build something people actually want.

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